The Journal

Field notes on language, well made.

Essays and short reads on translation, copywriting, SEO and UX writing from the Linguista studio.

International SEO for Dutch & German markets

A practical guide to ranking in the Netherlands and Germany — from native keyword research to the tone that European readers trust.

A word-for-word translation rarely lands. Here is how localisation adapts tone, culture and context so your message works abroad.

Ranking and reading well are not opposites. A short field guide to keyword-led writing that still sounds like a human wrote it.

Button labels, empty states, error messages. The tiny copy that decides whether a product feels effortless or exhausting.